Marketing Services Marketing Programmes With some assignments Bluebird is the Marketing Resource. In other projects we operate as an extension of the client's marketing department. At one extreme we work with an organisation to develop and implement an integrated marketing campaign and ensure that the messages are coherent and consistent and being delivered to the right 'target' audience. At other times we help in the different areas of the marketing mix from database acquisition, mailshots, telemarketing - through to the creation, print and production of sales collateral, trade shows and seminars, corporate hospitality, web strategy, advertising and PR.   The Marketing Plan The Marketing Plan is the cornerstone of any marketing programme. The value of a Marketing Plan is that it co-ordinates and synchronises a number of activities designed to create business opportunities and eventually orders. The Plan represents an agreement between all involved parties and identifies resources, timescales and effort. It will also indicate priorities and as a consequence the timely production of relevant material - sales training, adverts, web site update and press articles.   The Marketing Plan will include at least one lead generating activity and on some occasions two or three. Such activities can encompass Direct Mail, Email Marketing, events, seminars, press articles and advertising. The net result of such activity is to create leads and provide hooks for Sales to work with.   What Else? Marketing is a key part of the Sales process and as such opens up a whole range of activities: Customer Analysis Presentations - internal & customer Sales Material Demonstrations - internal & customer Sales Crib Sheet Case Studies Sales Tools Brochures Sales Training Customer references Proposal Template Internal Launch   Your Marketing Resource Many companies have the need for 'some' Marketing, but not a full time need! Bluebird can meet that requirement with a regular programme of activity, maybe 3 or 4 days per month, or alternatively an ad-hoc commitment.