| Mike Beale |
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| Mike has spent the last 20 years in various Marketing roles from Researcher |
| through to Director. This experience spans both business and technology clients. |
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| He has been involved with product launches, numerous marketing campaigns and |
| has assisted companies entering the UK market. Mike has an in-depth |
| understanding of IT and can turn techno-babble into something we can all |
| understand. He also thinks he is a dab hand at writing! |
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| Mike adopts the view that marketing only exists to support Sales and therefore |
| all activities should be geared to achieving revenue and orders. |