PR Services
Press Releases
The essence of most Public Relations programmes is the Press Release. Some
believe it is enough to write a Press Release and send it to an ever hungry

magazine or journalist. Not so. Most magazines and journalists are inundated,
every day, with wonderful stories about wonderful products and events and
services. Getting your story to the top of the pile is the trick.
 
At Bluebird we don't just write Press Releases. With your input we write a
succinct, concise and attention grabbing Press Release. We then target the
right publications. Our journalistic experience, attention to detail and use of
appropriate media ensures maximum exposure to the right audience, at the right
time.
 
Features
Most publications produce a forward features list; this gives a schedule of their
editorial for the coming months, and will be a balanced approach to informing their
readers on a number of relevant subjects. Opportunities to get your company into
these features will be keenly sought - and are valuable not only for their press
inches, but also for use as a marketing tool.
 
Case Studies
Case studies are another valuable tool within our press armoury. The general
consensus within the press is that you would say great things about yourself, but
a case study from an independent source is a vital endorsement of what you have
been saying.........If a case study is published within a magazine it is one of the
most valuable sources of marketing collateral by way of article reprints and
exposure on your web site.
 
Comment
Bluebird subscribes to 'Response Source' where journalists email requests for
information and or comment. We would look for topics related to your target
audience and where your company would have a relevant comment to make.
Journalists get bombarded with information; we will encourage a speedy response
from your company to get your message across ahead of the competition and to
beat the journalist's deadline, which can often be quite tight.